What makes DeskReady Leads different from the leads I am already buying?

Most leads arrive in your CRM as a name and a phone number with no context attached. Your BDC picks up the phone blind and hopes for the best. DeskReady Leads delivers a complete buyer profile before your BDC ever dials a number. Your team already knows who they are calling, what financial situation brought them to the table, and how to open the conversation before they say hello. That is not a small difference. That is the difference between a cold call and a warm conversation that closes.

Do you work with independent dealers?

Absolutely. Independent dealers are a great fit for Tier 1 — Custom Sales Event Ads starting at $2,999 per month. We build custom branded event creative around your current inventory and pricing, add smart CRM context to every lead, and deliver buyer profiles directly into your system. Independent dealers do not need manufacturer rebate programs to benefit from smarter lead delivery and better buyer context. Every dealer regardless of franchise status deserves leads that arrive with a story.

Do you work with franchise dealers?

Yes. Franchise dealers have access to all three tiers including the DeskReady Trinity at $5,000 per month and Full Service at $7,500 per month. The Trinity is specifically designed for franchise dealers because it targets buyer types — negative equity, lease end, high interest rate — that are solved by manufacturer rebates, captive lender programs, and rate incentive structures that only franchise stores have access to. Franchise dealers get the full system.

What is the difference between Tier 1 and the DeskReady Trinity?

Tier 1 — Custom Sales Event Ads is built around volume event style advertising. We create custom branded creative around your current specials, inventory, or seasonal promotions. Every lead arrives with smart CRM context telling your BDC which ad the buyer responded to and what offer they saw. This works for any dealer — independent or franchise.

Tier 2 — The DeskReady Trinity is demand generation built around specific buyer pain points. We go after a mix of motivated buyers in your market — people who are not actively shopping but have a specific financial situation that makes them ready to move. These are not subprime buyers. These are qualified buyers with a real financial pain point that gives them a reason to act now. They have income, they have credit, and they have a problem your dealership can solve. This works best for franchise dealers with manufacturer tools to address those specific situations.

How do the leads get into my CRM?

Through our proprietary delivery system. Nothing changes on your end. No new software to install. No IT involvement. No changes to your existing workflow. Leads arrive directly into your existing CRM exactly the way your team is used to seeing them. The only difference is what is inside the lead when it arrives. A complete buyer profile with enough context for your BDC to make one informed call instead of ten blind ones.

What CRM platforms do you work with?

DeskReady Leads works with all major automotive CRM platforms. Contact us to confirm compatibility with your specific system before getting started.

How long does it take to launch?

Most dealers are live within 72 hours of signing. We build your custom creative around your brand, your current inventory or incentives, and the buyer types relevant to your package. You review and approve the creative. The system goes live. Your first DeskReady buyers can be hitting your CRM within days of approval.

What does the creative look like?

Every campaign is custom built around your store. Your branding. Your vehicles. Your current pricing or manufacturer incentives. You approve everything before it goes live so you always know what your buyers are seeing before they respond. The creative is the only window into our system that dealers ever see. Everything behind it is proprietary.

How many leads will I get per month?

Volume varies by market size, budget, and buyer type performance. Our goal is over 100 DeskReady buyer profiles delivered per month. Unlike traditional lead vendors we do not optimize for volume alone. We optimize for buyer quality — motivated buyers with specific problems who have a real reason to engage with your store.

What is the contract length?

No long term contracts. No setup fees. No surprises. DeskReady Leads is billed upfront monthly. If it is not working we have a conversation about why and fix it or part ways cleanly. We believe in earning your business every single month not locking you into a contract that protects the vendor instead of the dealer.

Do you work with OEM co-op advertising funds?

Contact us to discuss co-op eligibility for your specific manufacturer program. Some OEM co-op programs can be applied toward DeskReady Leads packages.

Built By Someone Who Actually Sold Cars

DeskReady Leads was built by someone who spent over five years selling cars, worked many years as an Internet Director, and ran Facebook campaigns for franchise dealers across the country.

That same person spent time inside a marketing technology company watching dealers pay for dashboards that never answered the one question that actually matters.

How many cars did we sell.

That experience is why DeskReady Leads works differently than everything else you have tried. It was not built from a conference room or a pitch deck. It was built from the sales floor, the internet desk, and the BDC phone — by someone who has stood on all three sides of the business and knows exactly where the vendor world fails dealers.

How is DeskReady Leads different from a Facebook Sales Event?

Facebook Sales Events broadcast everyone approved messaging to anyone breathing within 30 miles of your lot and celebrate the appointments without asking whether those appointments could actually buy. One of the largest Facebook Sales Event vendors in the country admits on their own website that failing to target in market shoppers attracts prize seekers instead of real qualified buyers.

DeskReady Leads speaks so precisely to a specific buyer's financial situation that only the right buyer responds. Everyone else scrolls past. The self-selection happens before anyone fills out a form. By the time a lead hits your CRM the buyer has already identified themselves as someone with a specific problem your store can solve.

No prize seekers. No blind calls. No Monday morning disappointment.